Information, Inference and Machine Learning Group at UCL

Reem Ibrahim Masoud

PhD Student

Contact

Where to Find Me

Malet Place Engineering Building
Torrington Place
London WC1E 7JE
United Kingdom

Research Interests

Machine Learning, natural language processing (NLP), cultural alignment for LLMs, and business applications.

About

Reem Masoud is a PhD student in the Department of Electronic and Electrical Engineering at University College London. Her research focuses on cultural alignment in large language models and evaluation methods for multilingual and multimodal systems. She holds an MSc in Control Systems from Imperial College London, where her dissertation explored algorithmic optimization for financial trading. Prior to academia, she worked at Procter & Gamble in operations leadership roles.

Talks

Oral presentation — ArabicNLP, EMNLP 2025.
Birds of a Feather session — Multilingual & Multimodal Cultural Inclusivity in LLMs, COLING 2025.
Oral presentation & panel discussion — Workshop on Global AI Cultures, ICLR 2024.

Workshops

LLM alignment using soft prompt tuning: The case of cultural alignment
R. I. Masoud, M. Ferianc, P. C. Treleaven, M. R. D. Rodrigues — Workshop on Socially Responsible Language Modelling Research, NeurIPS.
Cultural Alignment in Large Language Models: An Explanatory Analysis Based on Hofstede’s Cultural Dimensions
R. I. Masoud, Z. Liu, M. Ferianc, P. C. Treleaven, M. R. D. Rodrigues — Workshop on Global AI Cultures, ICLR.
AraTrust: An Evaluation of Trustworthiness for LLMs in Arabic
E. A. Alghamdi, R. I. Masoud, D. Alnuhait, A. Y. Alomairi, A. Ashraf, M. Zaytoon — Workshop: Data-centric Machine Learning Research (DMLR): Datasets for Foundation Models, ICML.

Publications

@inproceedings{alghamdi-etal-2025-aratrust,
    title = "{A}ra{T}rust: An Evaluation of Trustworthiness for {LLM}s in {A}rabic",
    author = "Alghamdi, Emad A.  and
      Masoud, Reem  and
      Alnuhait, Deema  and
      Alomairi, Afnan Y.  and
      Ashraf, Ahmed  and
      Zaytoon, Mohamed",
    editor = "Rambow, Owen  and
      Wanner, Leo  and
      Apidianaki, Marianna  and
      Al-Khalifa, Hend  and
      Eugenio, Barbara Di  and
      Schockaert, Steven",
    booktitle = "Proceedings of the 31st International Conference on Computational Linguistics",
    month = jan,
    year = "2025",
    address = "Abu Dhabi, UAE",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/2025.coling-main.579/",
    pages = "8664--8679"
}

@inproceedings{masoud-etal-2025-cultural,
    title = "Cultural Alignment in Large Language Models: An Explanatory Analysis Based on Hofstede{'}s Cultural Dimensions",
    author = "Masoud, Reem  and
      Liu, Ziquan  and
      Ferianc, Martin  and
      Treleaven, Philip C.  and
      Rodrigues, Miguel Rodrigues",
    editor = "Rambow, Owen  and
      Wanner, Leo  and
      Apidianaki, Marianna  and
      Al-Khalifa, Hend  and
      Eugenio, Barbara Di  and
      Schockaert, Steven",
    booktitle = "Proceedings of the 31st International Conference on Computational Linguistics",
    month = jan,
    year = "2025",
    address = "Abu Dhabi, UAE",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/2025.coling-main.567/",
    pages = "8474--8503"
}

@inproceedings{alkhowaiter-etal-2025-mind,
    title = "Mind the Gap: A Review of {A}rabic Post-Training Datasets and Their Limitations",
    author = "Alkhowaiter, Mohammed  and
      Alshahrani, Saied  and
      Alshahrani, Norah F  and
      Masoud, Reem I.  and
      Alzahrani, Alaa  and
      Alnuhait, Deema  and
      Alghamdi, Emad A.  and
      Almubarak, Khalid",
    editor = "Darwish, Kareem  and
      Ali, Ahmed  and
      Abu Farha, Ibrahim  and
      Touileb, Samia  and
      Zitouni, Imed  and
      Abdelali, Ahmed  and
      Al-Ghamdi, Sharefah  and
      Alkhereyf, Sakhar  and
      Zaghouani, Wajdi  and
      Khalifa, Salam  and
      AlKhamissi, Badr  and
      Almatham, Rawan  and
      Hamed, Injy  and
      Alyafeai, Zaid  and
      Alowisheq, Areeb  and
      Inoue, Go  and
      Mrini, Khalil  and
      Alshammari, Waad",
    booktitle = "Proceedings of The Third Arabic Natural Language Processing Conference",
    month = nov,
    year = "2025",
    address = "Suzhou, China",
    publisher = "Association for Computational Linguistics",
    url = "https://aclanthology.org/2025.arabicnlp-main.26/",
    pages = "323--337",
    ISBN = "979-8-89176-352-4"
}

@inproceedings{guler2018real,
  title={Real time onboard ultrawideband localization scheme for an autonomous two-robot system},
  author={G{\"u}ler, Samet and Jiang, Jiming and Alghamdi, Anwaar A. and Masoud, Reem I. and Shamma, Jeff S.},
  booktitle={2018 IEEE Conference on Control Technology and Applications (CCTA)},
  pages={1151--1158},
  year={2018},
  organization={IEEE}
}

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